Enterprise / Tyler Bouldin
Greetings, ladies and gentlemen (the term is to be cautiously applied),
Welcome to those new to Serendipity. If you are reading this for the first time, the premises of these musings can be found in the provenance email all the way back from August 2023. (In short, it's an avant-garde publication gently littered with journalistic integrity and brimming with flagrant oversights.)
Unfortunately, my previously celebrated positive disposition was predictably short-lived. The most dangerous place in the whole of Tucson is not the gang-ravaged streets of South Tucson, but the Whole Foods parking lot in the aging community of Oro Valley. The confoundment of very tight parking spaces, a woefully-designed layout, and an indomitable infestation of senior citizens who will stop at nothing to get their overpriced green jamba juice makes this an obstacle course of death.
Venturing into this place is to see your life flash before your eyes at every turn. Often, the person I narrowly avoid from their hit-and-run attempt can barely see over the steering wheel. Sometimes their glasses are so thick that you can see their neck struggling to hold their heads up. These seniors are clearly on death’s doorstep and seem unawarely determined to wreak havoc before they expire.
This irks me on a multitude of levels. Not only are these boomers the only ones who can afford to shop at Whole Paycheck Foods, but they have a total disregard for the law-abiding motor citizens who happen to want an interesting French cheese occasionally. After taking a breath while writing this, I realized this feels like a metonym for the greater generational tension I harbor.
If anyone has any boomer rage mitigation techniques - I am all ears…and hearing aids.
Moving on.
This month’s ‘Serendipitous moment’:
This month’s serendipitous moment comes from a culmination of all these musings. In tandem with a couple of the people I have featured over the years, we recently launched something that is like these essays but on a much larger scale. If you are curious, this article by Kevin Kelly from 2008 has been a guiding light that has informed the whole thing. If you read that and think - why the heck did he share that pointless piece of information? Then go here.
Moving on, on.
This month, I would like to introduce you to someone I have known for a long time, and I have watched him evolve from prodigy to powerhouse. Meet Tyler Bouldin.
Tyler Bouldin
From his humble Virginian roots, Tyler started his career in the glamor-less world of selling Yellow Book advertisements. However, this ruthless grind of yesteryear built his insatiable appetite for sales and growth. But rather than taking the obvious route from Yellow Book to Used Car Salesman, Tyler became (and is still the best I know) a digital strategist. Whilst he has now ascended into some obscure executive title like VP of special important strategic stuff that doesn't fall into a neat title, he is still helping WebFX become a global market player in the world of digital advertising.
He also has other interests, from an automotive import/export business to his low-key, but not at all, social media influencer status (he blushes when people find this out about him).
What I really love about Tyler, though, is his deep thought, his action-packed approach to growth, and his work ethic (if there were a category above PA Dutch, he would be in it). He brings humour, energy, and creativity to everything he does. He is a bona fide superstar.
To watch his talent in action, go here.
To send him a message about growing your business, go here.
Finally, thank you again for reading all the way through. I get lots of notes saying that this is one of the only emails they actually read. I know they are lying and just saying something nice to me, but that only fuels my desire to keep writing them and annoying people through social obligation.