Public relations is the practice of earning credibility through third-party coverage rather than paying for advertising—journalists, podcasters, and analysts talking about your company becomes more trusted than what you say about yourself. PR builds trust slowly through genuine relationships and newsworthy stories, making it essential when credibility is the constraint on growth. Roselion delivers PR strategy within Fractional CMO engagements, where clear positioning and narrative drive the earned-media work.

AI Engine Optimization (AEO) is the practice of structuring content so AI systems like ChatGPT, Claude, and Gemini retrieve and cite it accurately. Definition, comparison to SEO, and FAQ.